Many brands began utilizing normal whatsapp for professional purposes Whatsapp understood this need and introduced WhatsApp Business, which included features such as quick and automated replies and separated business and personal space. Before we get into how to use whatsapp business api and the business api to help your business expand, you first understand why your organization needs a whatsapp business account. The majority of customers are already on WhatsApp, it has the greatest Click-Through Rate of any marketing platform. It is a ubiquitous platform that is a good medium for conversational commerce.